The BFG Spin on all things digital,

social, and creative - or otherwise blogworthy.

Oink - No Longer Just For Pigs

Posted by Emily Knab on January 11, 2012

Oink is a mobile/social discovery service that was named one of Business Insider's Top 20 Startups of 2011. What does it do? Basically, it is like Yelp, Foursquare, or any other app that lets you discover local places.

What makes Oink different, however, is that it lets users not only discover local places but the things inside them too. Users can rate anything that is around them, from a latte to a piano to a video game, and build up cred in the areas that they are most active in. The app is similar to Quipster in that way, allowing users to gain influence in the areas that most interest them.

The most attractive aspect of this platform is its flexibility. It appeals to people with a range of interests - not just food or drinks. However, platforms with a more specialized focus can target a more specific audience, potentially making it easier to build a strong user base.

While Oink probably won't take the spotlight from the likes of Yelp, it is definitely worth checking out if you're an iPhone user interested in discovering fascinating things around you. Oink is holding a number of contests throughout the year, so make sure to keep up with their blog and check out the app!

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8 Great Examples of Brands Using Pinterest

Posted by Hal Thomas on January 11, 2012

Several weeks ago we told you about the hot new visual bookmarking tool, Pinterest. If you've been wondering how a brand might use such a tool then you're in luck. Pinterest has given Mashable a list of the the brands it believes are using Pinterest in the true spirit of the Pinterest community. Check out the Mashable article for Pinterest's rationale or jump directly to each brand's Pinterest page (linked below) and have a look for yourself.

Brands Using Pinterest Well

  1. Whole Foods
  2. Martha Stewart
  3. Better Homes and Gardens
  4. Real Simple
  5. west elm
  6. Bergdorf Goodman
  7. The Today Show
  8. Travel Channel
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