Come on in. We built a creative mecca in one of the most beautiful places in the nation.

2011 Social Media State of the Union

Posted by Hal Thomas on June 10, 2011

PowerPoint decks of the world, rejoice! I submit to you the following cornucopia of statistics transcribed from the video above:

  • Over 50% of the world's population is under 30-years-old.
  • Facebook tops Google for weekly traffic in the U.S.
  • 1 in 5 couples meet online. 3 in 5 gay couples meet online.
  • 1 in 5 divorces is blamed on Facebook.
  • What happens in Vegas stays on Twitter, Facebook, Flickr, YouTube et al.
  • Kindergartners are learning on iPads, not chalkboards.
  • If Facebook were a country, it'd be the world's third largest, yet Twitter, Facebook, YouTube and Google are not welcome in China.
  • A new member joins LinkedIn every second.
  • Lady Gaga, Justin Bieber, and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • 50% of the mobile Internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences.
  • Over 37 million people watched the VW Darth Vader Super Bowl ad on YouTube.
  • The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad.
  • Generations Y and Z consider email passé. Some universities have stopped distributing email accounts.
  • eReaders have surpassed traditional book sales.
  • Social gamers will buy $6 billion in virtual goods by 2013. Movie goers buy only $2.5 billion in real goods.
  • YouTube is the second largest search engine in the world.
  • If Wikipedia were made into a book, it would be 2.25 million pages long and would take you [more than] 123 years to read.
  • 90% of consumers trust peer recommendations; only 14% trust advertisements.
  • 93% of marketers use social media for business.
  • The ROI of social media is your business will still exist in 5 years.
 
 
Tags: stats, statistics,