BFG is super excited to announce a partnership with one of our favorite up-and-coming technologies, the location-based game SCVNGR.

If you're not yet hip to SCVNGR, you soon will be. SCVNGR is a game all about going places, doing challenges and earning points. As SCVNGR's first certified partner, BFG will be bringing SCVNGR's game layer to the food service industry.

BFG and SCVNGR have already been working together in the food service category, having launched a campaign earlier this month in Buffalo Wild Wings locations across the country. That campaign centers around basketball and gets restaurant-goers taking part in challenges on their smartphones, and winning instant prizes and rewards that are redeemable on the spot (not to mention qualifying for a grand prize trip to the NBA finals with Scottie Pippen).

By putting SCVNGR's API into play in an interactive leaderboard, players can also get a look at where they stand versus their friends or how well their favorite Buffalo Wild Wings location is doing versus others.

The campaign has out-performed all goals from the very beginning. Within the first two weeks of the campaign, over 33,000 people played SCVNGR at Buffalo Wild Wings locations and one in three players have come back to play again.

Its success speaks to SCVNGR's potential and one of the reasons for the partnership. "SCVNGR goes way beyond the location-based check-in, allowing for deeper interaction and social engagement with brands," said Kevin Meany, CEO of BFG.