Granted, it doesn't take much prompting to get the kid in me to blog about something Star Wars related, but it's the content manager in me who experienced love at first sight with this video promoting the relaunch of the Star Tours attraction at the Disney theme parks.

Notice that while the video's primary objective is to promote the grand re-opening of a theme park ride, they never actually show us the ride. Instead, they've created humorous, original content featuring a story line that juxtaposes Darth Vader against the wonder and majesty of a Disney theme park. The video achieves its goal of announcing the re-opening of Star Tours, while also reinforcing the core message that everyone—even dark Sith lords—is free to be a kid again at a Disney theme park.

I'd like to nominate this video for Best Use of a Star Wars Character in Marketing since TomTom GPS.

Thanks for spotting this one, Joey!