Social Times recently posted this great infographic that compares the average iPhone user to the average Android phone user. In addition to the expected demographic breakdowns, there are loads of interesting behavioral insights into things like personality (leaders vs. followers), life experiences, media usage (movies, TV shows, cable networks), preferences in food and drink, and taste in art and fashion.
There's a lot of information here that could be useful in creating target audience profiles, so make sure you bookmark this one for future reference.
Click here for the full size image.

