JetBlue Airlines has launched a new viral campaign lampooning the plight of corporate CEOs. “Welcome Bigwigs," which has begun popping up on blogs across the web, thankfully manages to squeeze some humor out of the decidedly unfunny financial crisis. In a series of videos, a distinguished, scenery-chewing host helps befuddled execs acclimate to commercial air travel; for example, checking in to your JetBlue flight is “easier than writing off a toxic asset,” and every plane has leather seats—just like the private jet you’re used to! And while these little features might make the transition from bigwig to bourgeois a little smoother, there’s no avoiding the fact that airport terminals are still filled with—gasp!—regular people.