Just in time to hype the March opening of Watchmen is a new viral campaign that falls in line with a major trend in entertainment marketing where the advertisements are actually done for fictional products that only exist in the movie or show. In the case of Watchmen, they've created a Web site for The New Frontiersman, the fictional right wing conspiracy 'zine beloved by my favorite character, Rorscharch. The site includes a sweet 1970's style video of an NBS newscast from the alternate history of Watchmen, a picture of Dr. Manhattan taking a picture of Louis Armstrong on the moon, and some other classified files that look neat but won't make much sense if you haven't read the graphic novel.
You can even sign up for their rss feed or follow them on Twitter if you're interested in making sure you know the latest conspiracy theories from an imagined alternate history.
Though the site looks a lot like 42 Entertainment's Dark Knight viral campaign, the design is actually courtesy of The PPC Group on behalf of Paramount, which is distributing the film outside of the U.S.