Our panel, "My Dog Tweets: Bringing Personality to Twitter," is all about the growing world of what I refer to as Twiction. From dogs (yes, my dog does Tweet) and a lake monster to a Roaming Gnome and TV personalities, Twitter is becoming a platform for storytelling in short bites. Brands can learn a lot from Twiction and should start getting involved. Many of the Twictional Tweets I check out give me a break in my day, often making me laugh. That could be powerful turf for brands, films, writers, etc.
What we're seeing out there now is just the beginning. There's much to explore and hopefully we can do so at SXSWi next March. Maybe my dog will even make a cameo.