It could be considered one of the worst beers that somehow still remains palatable but, like it or not, Old Milwaukee is a brand that goes beyond taste and taps into the souls of many Midwesterners.
“This is one of the quintessential old school American adjunct brews. It isn't great, but it is definitely drinkable.”
– FlannelAvenger, beeradvocate.com
“All that subliminal programming when I was a kid really paid off. OM is my favorite American Lager. Just a hint of hops, clean mouthfeel, goes down easy. This is a true American staple.”
– vikingstout, beeradvocate.com
You’d be hard-pressed to find someone without a favorite beer that gives them that warm fuzzy feeling inside, and tapping into that innate longing for comfort is a stroke of pure genius. Little would Old Milwaukee (seemingly) know that this insight would come not from an agency, but from a comedian who’s notorious for his faux-vertising antics on SNL.
Ferrell's decision to film and distribute the ads in Davenport is a solid tribute to the city who loves some "Old Mud." His subsequent commercials filmed in Terre Haute also offer a bit of a nod to the heartland of American culture. These free-of-charge, low-budget videos were all the idea and production of Ferrell himself, and even though Old Milwaukee is missing an opportunity by not having a YouTube channel, they're still creating quite a bit of buzz through the classic form of "You've gotta see this, it's hilarious," sharing. (Thanks @sarahleighbrich!)