If you've been on a plane more than once, it's likely that you pay no attention to the flight safety video or the uninspired pantomimes of the flight attendants. Air New Zealand recognizes this and, since regulations prohibit them from not presenting this information on every single freaking flight, they've established a track record of finding new and fun ways to present old and dull information.

Check out their Hobbit inspired safety video above and watch for the cameo from Peter Jackson at the 1:37 mark.