BFG is happy to announce that we've been selected as agency of record for Shoney's, one of the top casual dining restaurants in the U.S. BFG will be leading creative, digital and point of sale responsibilities for Shoney's. That includes national TV, radio, print, outdoor and social media duties.
"Shoney's is an iconic American brand, feeding families for over 65 years and giving back to the community in so many wonderful ways," said Kevin Meany, BFG President and CEO. "I'm delighted to have the opportunity to build on that legacy, and drive results for a company in our area of expertise.
With roots in the Southeast and many recent changes to the Shoney's brand, the restaurant is a great fit for BFG.
"Shoney's is revitalizing an iconic, American brand. BFG's knowledge of the restaurant industry makes them the perfect partner for our Shoney's brand, and we believe BFG will bring innovative ideas and fresh thinking to the table," said David Davoudpour, Chairman and CEO of Shoney's. "Shoney's rejuvenation will be a significant development in the franchised-restaurant industry, and we look forward to a successful partnership."