There are many popular eating competitions out there in this wacky world. Two top-of-mind examples are the nearly impossible "six saltines in under a minute" and Nathan's Famous Hot Dog Eating Contest. But have you ever seen an eating competition hosted by a brand on Facebook? Well, Jell-O went there. The Pudding Prix, which concludes today, challenged five Major League Eaters to submit their pudding scarf-down videos to live on the application.
This contest, though not the most appetizing, does have a funny vibe about it. The competitor's names are also humorous, "Deep-Fried Diva" being my personal favorite. Fans are allowed to watch the videos and root for their favorite competitive eater on the application. If one believes they can "out-pudding the pros," they may upload their own video to YouTube and share it on Jell-O's wall.
Risky campaigns allow me to look at a well-known brand differently and can even gain my respect. Honestly, I would have never visited or become a fan of Jell-O's Facebook page otherwise. Do you have what it takes to enter the "high-speed world of pudding"?