Since Facebook added the cover photo feature, creative minds have used this as a way to further personalize their profile. Johnnie Walker has taken this as a way to not only showcase brand's heritage but further integrate their official content. The "world's greatest whisky house" turned their cover photo into a live Instagram feed. The brand is allowing three influential Instagrammers to take over its official Instagram account weeks at a time. Their photos will be automatically fed through an app directly from the brand's Instagram account to it's Facebook cover photo. Simply refresh the Johnnie Walker Facebook page and new content will appear on the cover photo imagery.
Consider this a behind-the-scenes style look at the brand's heritage for their fans from storytellers. Brands who allow outside influencers to produce their official content are doing it right. This allows the brand to come to life more genuinely from an outside perspective. It will be interesting to see other ways brands make use of the cover photo as these continue to go more interactive.