When it comes to margaritas, I'm pretty picky. As in, don't-come-near-me-with-your-recipe picky. But, after viewing this video from Euro RSCG Chicago for Sauza Tequila, I might be willing to let go of the reigns for one hot (and I do mean hot) second.
Helllooooo, Mr. Fireman.
Alright, back to business. When it comes to tequila-loving women around the world, a few things can be assumed:
1. A love of hot men in uniform.
2. Kittens. Kittens make everything better.
3. A reason to party.
And what better reason than this highly shareable video enticing girls to get together and try the recipe.
While Club Content has been climbing through people's windows and snatching any and all emails containing the word "viral" up, it's obvious this video tutorial was meant to be... shared. You thought I was going to say viral, didn't you? We strive to communicate to our clients that content isn't created to be viral; it is created to be shared. And what gets shared? Great, not good, great content. There's a very easy way to determine what separates good from great content, and that way is through the kind of response generated. Does it excite you? Does it serve you any function? What would you gain from sharing it with friends? In this diagram from David Carr, you can easily see what path your content needs to follow to create the impression and response desired.
Sauza did great job of bringing laughter and arousal to its viewers, thus allowing them to strengthen bonds, express themselves, and make life a little easier. So is this content successful? Why not let the almost 800,000 views in a week speak for itself.
For a breakdown of how/why content is spread, and the inspiration for this post, check out David Carr's blog here.