Norton has released a new technology which allows people to control the top result that appears when someone searches their name. Currently only availble in Scandanavia, Norton Top Search Result is an app we all could use in today's age of the search engine. Through a free AdWords entry, it allows people to implent the link of their choice to appear as a top result over the current one, most likely their Facebook. As the commercial above explains, it can also be used to steer away from some embarassing top results and drive to the results you want instead. Consider it a way of controlling "digital first impressions". 

Setting this up is very easy. Simply provide your name (as it appears on Facebook), a headline, and the URL that you'd like their top result to link to when someone searches for your identity. Have a personal website? This is the perfect chance to showcase it - front and center. Though there is no price or additional release dates listed, it will be interesting to see how this product rolls out. I am personally a big fan of these solutions that allow consumers to have more control over the way they are "presented" online. If brands are aware and able to control their reputation online, why shouldn't consumers be?