To promote their latest movie, "Resident Evil: Retribution", Sony Pictures has released the "Street Invasion" interactive game. By simply providing a valid street address, users are given the opportunity to fight off undead invaders in their own neighborhood.
The mapping technology leveraged for this online game provides users with a personal and almost "too-close-to-home" game experience. Movie tie-in games have been a great opportunity for franchises to engage current fans, and gain some new (myself included).
So if you have any down time this holiday weekend, take some time to save your own neighborhood from zombies. Cheers!