As QR Codes continue to be a topic of debate, a creative at the Leo Burnett ad agency in Madrid went ahead and got one tattooed on his arm. This QR Code tattoo is fully functional and can be programmed to show various content from video to photo. With this tattoo, a new opportunity for advertising was born. Reminiscent of the barcode tattoo singer Pink wears on the back of her neck, this tattoo has an additional interactive layer to it.
Before April 29th, anyone can bid on eBay for a month's worth of ad space on Fred's arm. What's the ROI for the winning advertiser? "A high level of visibility for your brand." It will be interesting to see how interactively branding humans could play out for advertisers in the future. The new conversation starter could shift from “What’s up?” to “What’s your content?”.
What are some other examples of clever human branding you have seen by advertisers?