Today on WSAV's Tech Tuesday, we talk about INRFOOD, a new app that aims to become the Consumer Reports of food.
Because there's so much information and misinformation out there about diet—and what's good/bad often depends on who you listen to—INRFOOD focuses on the ingredients in our foods rather than calorie counts or marketing jargon. They've worked with a team of nutritionists and dietitians to create three color-coded labels for ingredients: green ingredients are safe, yellow ingredients should only be consumed in moderation, and red ingredients should be avoided.
How does it work?
Simply launch the app from your smartphone and enter the food you wish to lookup. Alternately, you can use the app to scan the UPC code of prepackaged products. The app will bring up a color-coded list of the ingredients and you can make a more informed decision about the food you're buying.
What if I want more information about an ingredient?
Tap on the ingredient and the app will take you to more information about the ingredient's origin, uses, health effects, etc.
What if I have dietary restrictions?
When you first launch the app, you'll be asked if you have any dietary restrictions. These can be medical restrictions or lifestyle choices, such as if you are vegetarian or vegan.
How much will this app cost me?
The app is free to use for 30 days. After 30 days, you'll be prompted for a one-time $2.99 fee if want to continue to use the app. (INRFOOD is committed to remaining neutral, so you won't see any in-app advertising to support it's use.)
For more info, check out the INRFOOD presentation at TechCrunch Disrupt 2012.
