This infographic summarizes the findings from a survey of 1,000 social media users​ who were asked various questions about liking and interacting with brands on Facebook.

It's worth noting that the number one reason people gave for unliking a brand on Facebook was that the brand posted too frequently. Also, the top reason given by people who say they do not like brands on Facebook was that updates from brands clutter their newsfeed.

Our friend Kristien​ said it best, "Always tell [brands] to post with purpose!"

Via Contently.