A New Kind of Talent Show

British phenomenon, The X-Factor, arrives in the US.

Eager American fans have been waiting for the first season of The X-Factor with baited breath. It was going to be big and BFG helped make sure of it.

Using retail partnerships BFG created a variety of in-store promotional materials. From signage to merchandising, BFG designed options that drew attention and encouraged excitement. BFG also developed concepts for a few of the show’s on-air sponsorships.