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British phenomenon, The X-Factor, arrives in the US.
Eager American fans have been waiting for the first season of The X-Factor with baited breath. It was going to be big and BFG helped make sure of it.
Using retail partnerships BFG created a variety of in-store promotional materials. From signage to merchandising, BFG designed options that drew attention and encouraged excitement. BFG also developed concepts for a few of the show’s on-air sponsorships.