Beringer

Beringer joins Michael Bublé to create the perfect evening.

Celebrated wine brand Beringer approached BFGi to do some concept work for a new partnership they were promoting with popular crooner Michael Bublé. The partnership required a microsite promoting a free exclusive song download from Beringer and Bublé.

BFGi did several conceptual designs for the microsite focusing on the idea of “the perfect evening,” which includes food, ambiance, and of course, a bottle of Beringer wine and music courtesy of Michael Bublé. Instead of a simple song download microsite, users could create their perfect evening and enjoy an immersive, interactive experience from Beringer and Bublé.