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BWW and SCVNGR reteam to challenge flavor aficionados.
After our massive success with the first partnership of SCVNGR and Buffalo Wild Wings, we couldn’t let the hype die down after basketball season wrapped up.
As the first official agency partner of location-based app SCVNGR, we were tasked with creating a new campaign to keep fans checking in and interacting with their B-Dubs locations even after the original basketball campaign closed. Enter the Flavor Fanatics Challenge, a mobile-based competition to find the biggest BWW sauce junkies.
Restaurant-goers downloaded SCVNGR, completed challenges, and were directed to our Flavor Fanatics microsite where they could check their standings on the leaderboard, play games, and discover more about BWW’s signature sauces.
The heavy hitters earned in-store rewards throughout the campaign, leading up to the grand prize of a huge LCD HDTV.