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BV wines launch an Ambassador Program to share brand heritage and products.
To generate awareness, trial and loyalty for BV wines, BFG created the Ambassador Program, a wine tasting and educational program. We brought BV Ambassadors to corporate happy hours, private clubs, upscale showcase events and charity events.
The BV Ambassadors lead consumers through a tasting of BV wines and shared the storied heritage of the brand. The results? BV’s awareness has gone from relatively flat to among the highest in its competitive set due to amazing word of mouth recommendations from the legion of wine enthusiasts who have been reached by our program.