Cascal

In 2009, Coca-Cola introduced a new beverage named Cascal, an all-natural, fermented soda inspired by France. As a new brand, Cascal had some explaining to do. BFGi was charged with the task of bringing Cascal full-force into the beverage and digital world with a website and social media presence.

In its first few months on the market, Cascal was trying to learn who its true audience would be. BFG took to social media to help the brand do some listening. After several months, we had something. Cascal was resonating among foodies, who were finding interesting ways to pair the sodas with food. Those learnings were integrated into Cascal’s full marketing plan and gave us the insight we needed for solid influencer outreach and engaging content on Facebook, Twitter and Foodspotting.