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Buffalo Wild Wings and SCVNGR get the home court advantage.
Buffalo Wild Wings was already immensely popular among sports fans as a place to watch the game, but they wanted to drive even more traffic and buzz leading up to and during March Madness.
BFGi’s plan was to utilize location-based game SCVNGR to get consumers engaged while in the restaurants, creating and sharing content, and earning points and rewards. The process was simple—check in at a BWW location, and complete a challenge: pose for a pic with someone rooting for the opposing team, snap a photo of the sauciest wing in the bucket, capture the crowd going wild, and more. The grand prize? Hanging out with Hall of Famer Scottie Pippen.
The campaign was an unprecedented success. 33,000 players checked in during the first two weeks, and there were more than 63,000 total players in the first month alone, completing over 334,000 challenges. Additionally, there was enthusiastic and ongoing press coverage. Not only was BWW one of the first brands to utilize SCVNGR to its full potential, but BFG became the first agency to be an official partner of SCVNGR due to the success of this campaign.
British phenomenon, The X-Factor, arrives in the US.
Eager American fans have been waiting for the first season of The X-Factor with baited breath. It was going to be big and BFG helped make sure of it.
Using retail partnerships BFG created a variety of in-store promotional materials. From signage to merchandising, BFG designed options that drew attention and encouraged excitement. BFG also developed concepts for a few of the show’s on-air sponsorships.
BFG’s role in a coastal celebration of geekery goes beyond design.
Geekend is the annual gathering of geeks in Savannah, GA. Geekend is what you might call an interactive conference—with awesome parties. It’s the kind of event that you’ll be texting, tweeting, and Facebooking from and all your friends will be super jealous.
BFG not only helped launch and keep Geekend rolling, but we also manage its social media content, influencer outreach, design and development. It’s a mashup, a meetup, and a tweet-up all mixed together in a delicious low country boil of innovative ideas.
BFGi designed the brand website, complete with a visual identity suited to an audience of geeks. Additionally, a mobile app was developed to act as the quintessential guide to the conference itself, with a speaker schedule, map, feeds, and location services.
Memphis Beat takes the taste and sound of Memphis on the road.
They say there’s no such thing as a free lunch, but as always, BFG flipped convention on its head. We took the soul of the South on the road to introduce Memphis Beat to a new audience and pump up viewership for the season premiere.
BFG created an experiential tour that included giving out Memphis Beat DVDs and the flavor of Memphis eats (BBQ of course) in select cities across the country. In addition, we showcased the soulful sounds of a down-home choir to give everyone a full-on Tennessee taste of the new TBS crime series.
A forgotten brand shows the soda world it’s still retro smooth.
After years of silence, the Coca-Cola Company has revived Mello Yello and they asked BFGi for help taking the citrus soda out of the Stone Age and into the digital one. In order to reach trendsetting teens, we wanted to introduce the brand’s identity as the smooth, cool kid on the block.
After noticing a fan-created Facebook fan page for the Mello Yello brand, we decided that was a good place to start. We worked with the page’s creator to get the page and its 5,000 fans at the time up to speed with the latest and greatest information from the brand. Through regular BFG-developed content updates and responsiveness (all in the fun, laid-back Mello Yello tone), the page quickly grew to well over 30,000 fans in the course of a few months. We then added some tools where fans turn a photo into something retro smooth by adding 70s inspired hairstyles and accessories, and ultimately sport a new Facebook profile pic.
The page continues to grow at an exponential rate. The photo application and the “How Smooth Are You” interactive quiz have helped fuel interest.
illy issimo takes on responsive web design with its new redesign.
BFG is always on the lookout for the next big trends in web design. When the opportunity to redesign illy issimo’s U.S. website arose, we jumped at the chance to take on responsive web design, which was just starting to blow up at the time.
Responsive web design—or, more technically, media queries—means using a series of grids, flexible images, and adaptive layouts to ensure that a website is optimized for every device’s resolution. With more and more people accessing the web via smartphones and tablets rather than desktops, designing with multiple formats in mind is becoming increasingly necessary.
This illy issimo redesign was, from its conception, designed this way. From the smallest smartphone resolution to the standard desktop layout, the site can detect what size device the viewer is using and it adapts to those constrains without fail to reveal a complete, standalone layout for every size device with no cut off images, no itty-bitty unreadable text, and no zooming necessary. And of course, all of this was accomplished while still maintaining illy issimo’s classic, premium look.
After more than 10 years American Idol is still making history.
It’s 10+ years since American Idol made history and it’s still one of the most successful shows on television. BFG has kept the franchise on top of its game by executing experiential, digital, and on-air integration, in addition to partnership development. We also designed themed party décor for Idol’s Top 20 reveal. From parties to promotions, we created a show-stopping product that helps keep the show going strong.
The Dark Knight announces Knight’s Out for fans.
The anticipation for Christopher Nolan’s Batman film, The Dark Knight, was nothing short of intense.
So, our challenge to create stunning retail elements to live up to the hype was met head on.
This included the creation of exclusive custom elements for key retailers like Toys R Us and Target that showcased the film’s dark hero, sinister Joker and, of course, all those cool gadgets.
An arresting billboard at the Toys R Us flagship store in Times Square, critical acclaim, and millions in retail merchandise sales later rounded out the success of the film.
And, oh yeah, it also turned out to be the 10th highest grossing film of all time netting over $1 billion in revenue worldwide.
The magic of the Harry Potter franchise comes to life.
Magical, mystical and a treat for all ages, the Harry Potter brand allows BFG to connect a rabid global fan base to the magical universe they crave.
We created themed web programs, promotional materials, merchandise and 360˚ retail programs to extend the franchise’s magic into the real world. Whether it was in-store signage or an online activity we ensured that each project captured the essence of the wonderful Wizarding World of Harry Potter.
BFG’s Innovation Lab thrives on innovation and reinvention.
When launching or developing a new product you’ve got to put forward the best you can, and that’s where BFG’s Innovation Lab comes in. Whether it’s a new look, flavor or message, the Lab thrives on innovation and reinvention. And BFG ensures that vitality and originality come through in every project, from new product launches to package design to brand development. Current and past Innovation Lab projects range from celebrity-endorsed liquor to ever-evolving classic brands.
Coke proves having texting thumbs has never been so rewarding.
With this under-the-cap promotion Coke let consumers’ thumbs do the entering for cash prizes and helped them LATWTTB (Laugh All The Way To The Bank). A winner every 5 minutes encouraged soda drinkin’ for Lincolns.
(RED) wine makes an impact on AIDS in Africa.
Penfolds wine was preparing to debut its partnership with Project RED at the Palm Springs International Film Festival in early 2011. Penfolds was the first and only wine brand among brands like Nike and Gap to join Project RED in combating HIV/AIDS in Africa, and they needed a website to announce and provide information on the partnership.
By committing to donate the proceeds from some of their products through RED, the Global Fund is able to use funds from participating brands to provide medication and promote awareness and education of the disease to the at-risk African population. Proceeds from Penfolds’ two popular wine ranges, Thomas Hyland and Koonunga Hill, were donated to the Global Fund.
In addition to joining RED’s cause, Penfolds sponsored a screening of The Lazarus Effect, a film about HIV/AIDS in Africa, at the Palm Springs Film Festival. They wanted to get the word out about not only their participation in Project RED, but also the film festival and future events.
A Chilean wine takes its first steps toward web dominance.
Chilean wine brand Lapostolle came to us in 2009 with a goal. They wanted to reach Millennials. Our advice was to fish where the fish are, start small and start building for the future. We created a Facebook page for the brand that included interactive tabs on the wines and an experience around food pairing. Those items combined with BFG-provided content and moderation lead to an enthusiastic fan base 3,000 strong by year’s end.
In 2010, we went a step further, tapping into that enthusiasm for the brand by offering a shot at an apprenticeship at the Lapostolle winery in Chile. To enter, people just had to Tweet about their passion for wine and they were encouraged to be as creative as possible. The next step was getting out the vote and ultimately the Tweets with the top 50 votes went to a final round for consideration by a team of expert judges, including Gary Vaynerchuk. In just under two years, social media alone has made Lapostolle a stand-out brand among Millennials and impacted its bottom line. Lapostolle reported its first growth since 2006.
Combos enjoys fan base growth before the checkered flag even dropped.
Using bold, unique and unexpected tactics, we created a destination that provided Combos’ fans with the tools to celebrate “man.” At packed sporting events across the country Combos was able to directly engage millions of fans leaving a lasting brand impression and conquering taste buds along the way.
The Combos Nation RV gave us the flexibility to reach out to and interact with fans at high-volume sporting events like NASCAR races as well as at grocery and convenience stores nationwide.
Additionally, CombosNation.com served as a means to unite brand ambassadors culminating in the “Ultimate Mancation Sweepstakes” which yielded hundreds of thousands of entries.
The Rag Tag Bag of Jollification Tour takes over Spring Break.
The Ragbag of Jollification Tour took two semi’s, one stage, two tour buses, 2 more big trucks and a whole lot of energy to 10 major universities from coast to coast in the name of Adult Swim and gave grownups a reason to proudly watch cartoons again.
BFG’s production of the semi-annual national tour, from planning through execution, promoted Adult Swim’s off-centered brand identity and the shows that bolster it. The carnival-style events had gaming oddities, live performances and prizes that made the craziest college bash look like Pin-The-Tail-On-The-Donkey. Sound like a big load o’ fun for everybody? Of course it does, and it was.
Wendy’s helps you rise and shine with its Random Acts of Breakfast.
Random Acts of Breakfast was our idea of a grassroots campaign designed to generate buzz about Wendy’s new breakfast menu. Armed with college-musician-wanted styled flyers, our breakfast street teams hit the streets and canvassed business and bar districts in search of folks who needed a breakfast pick me up. It might have even made the world a friendlier place. We like to think so.
BFG and Mimobot make data fun.
BFG took a gigabyte out of ordinary flash drives by designing a series of creative monster flash drives in a collaboration with Mimobot®. We brought three characters to life, Juggerthought, Pixilla and the Messinja, that playfully came together to represent the various facets of our agency in a way that also showcased our design prowess. The fun of creating them would’ve been enough, but to our delight, they also garnered favorable mention at the HOW Design Awards.
Get the chill from Miller and Los Lonely Boys.
What do you give fans of music? That’s right - more music. We chilled with Los Lonely Boys to drive Miller sales for their new offering in select markets across the country.
Our content department finds a new member on Twitter.
When BFG’s social media-savvy Content Department was looking for a new hire, we knew the traditional resume and cover letter route wouldn’t do. We wanted to know how well our applicants understood social media, so that’s where we asked them to apply.
They had to go to Twitter , use 140 characters to catch our attention and show off their creativity. The approach not only delivered a batch of stellar candidates but it also got a lot of attention from the likes of MSNBC and the Promo Interactive Awards.
Baileys and John Legend makes the perfect pair.
Pairing Baileys with John Legend couldn’t be a better match. His artistry and chill style blend perfectly with the silky-smooth appeal of Baileys. BFG captured the magic with designs just as suave.
Results? Double-digit growth that’s a guaranteed encore.
Pepperidge Farm and Campbell’s join together in retail.
Have you ever felt lost in a grocery store, indecisive and overwhelmed? Well, we know how you feel, which is why we helped Pepperidge Farm make shopping choices easy. Pepperidge Farm served up sweet retail displays that showcased the brand’s delicious holiday favorites. In the end everyone came out a winner-shoppers were satisfied with tasty treats and Pepperidge Farm saw sweet sales while we sampled products to keep the profits flowing.
White Castle joins Coke to offer a no-spill solution for to-go sodas.
To spill or not to spill? That’s an easy question. White Castle and Coke teamed up to offer the latter, and BFG was called on to let people know.
The Munny Project lets BFG employees start their creative engines.
Created by New York-based toy-as-art purveyor Kid Robot, “Munnies” have sparked imaginations in all corners of the globe. These white, globular chunks of vinyl, described by their maker as “The World’s Greatest Do-It-Yourself Toy,” are tiny tabulae rasae onto which an artist can unleash his pent-up creative energy; thus began the BFG Munny Project.
In October, BFG Vice President & Senior Creative Director Scott Seymour came up with an idea to use Munnies as an agency-wide art project. Participating art department staffers were asked to select a genre of music and then interpret that genre, using any medium, on their Munny. They were given three weeks to complete the project and virtually limitless creative freedom.
“[The Munny Project] was meant to promote the talents of those who work at BFG and to show different creative approaches,” Seymour explains. “There were no real restrictions…except that we didn’t want to offend anyone.”
Art Director Justin Wolfe, who spends most of his time creating point-of-purchase and experiential materials for R.J. Reynolds, selected “Psychedelic” for his genre. “I wanted something that most people could recognize, and with Psychedelic music being something that not everyone listens to, I decided to make my Munny into The Wall-one of Pink Floyd’s best-selling albums which was also a movie,” he explains. The final result was a Munny crafted out of tiny three-dimensional bricks (carved out of Super Sculpey with a dremmel tool), holding a hammer-a recurring metaphor in the album and film.
“Projects like this help charge your creative engine,” he says. “Especially hands-on projects like this one. We spend so much time in front of the computer designing that it’s great to work on something without a mouse and keyboard in your hands.”
CN takes the Movement to the next level.
Cartoon Network launched the Move it Movement as a way to show kids and their families that being active is not only important for their health, but it’s also fun! From sports to playing interactive video games, Cartoon Network appealed to the masses and promoted healthy living through a variety of creative activities. And naturally BFG was ready to step in and help CN take the Movement to the next level. The Move it Movement tour traveled across the country hosting events at attractive venues and showing impressive turnouts. BFG made sure to provide opportunities for marketing, sponsorships and turnkey activations along the way.
Sara Lee makes a splash at Quiznos.
When Sara Lee wanted to bump up their beverage presence and increase the “want factor” of their craveable offerings, BFG designed a series of concepts to do just that. Enticing customers to customize their beverages at a vibrant and refreshing drink station for Quiznos was just the start. BFG followed up with in-store signage that could even make sea life thirst for their drinks.
New Era introduces a mobile experience.
When it came to developing a mobile experience to pump up the image of New Era, they knew exactly who to call.
BFG delivered various concepts on how to take the brand on the road and bring their lids to life. The goal was to give them ideas that extended the New Era lifestyle across a variety of audiences, from sport-centric to fashion forward and the musically inclined, which is just what BFG did.
BFG makes Burger Babies the place to be.
Launching a new restaurant can be tricky, but with delicious mini burgers and BFG expertise these babies were bound for greatness.
From a unique menu to attractive merchandise to eye-catching promotional materials, BFG developed an identity that suited Burger Babies’ modern style. Now, this hip burger joint hosts “Urban Picnics” and “Battle of the Bun” events on a regular basis, making Burger Babies a true Charleston hot spot for people of all ages. Another job, well done.
The Creative Seed fosters growth in its community.
At BFG, we’re continuously inspired by fresh approaches to the creative process. Uncovering new paths and collaborating with other great artists, designers, writers, programmers, and anybody who considers him or herself a “creative” isn’t just a goal—we consider it a necessity.
So, we developed a program that helps do just that—fuel the inspiration.
And with Savannah College of Art & Design right in our backyard, it was a no-brainer to join forces.
Together we established the Creative Seed Initiative with the mission of creating opportunities and supporting activity that fosters creative growth.
Within our first years, we’ve played host to a number of uber-talented speakers like Dan Ibarra and Michael Byzewski of Minneapolis’ Aesthetic Apparatus, Charles Wilkin of Automatic Art and Design, Austin’s DJ Stout of Pentagram Design, and NoPattern Studio’s Chuck Anderson—just to name a few.
But more than just great speakers, Creative Seed has grown to expand its initiatives to developing programs that give back to the local arts community and make a difference in the lives of creative people young and old.
Want to check it out? Go to the Creative Seed Facebook page to view our upcoming events.
SCVNGR and Subway unite to promote The Green Lantern.
Continuing to build our relationship as SCVNGR’s agency partner, BFG helmed another SCVNGR-based promotion for Subway and Warner Brothers’ summer movie The Green Lantern. Using smartphones, Subway patrons would participate in Green Lantern- and Subway-themed SCVNGR challenges in order to accumulate points and win rewards.
Rewards included in-restaurant prizes, as well as Green Lantern movie and premiere tickets, and exclusive content. A microsite functioned as a leaderboard, a spot to check out the challenges and rules, and an overall hub for the promotion.
BFG uses a mystical legend to promote a very real sweepstakes.
In this concept for Zu Vodka, we married the story of Żubrøwka’s legendary bison grass with a sweepstakes for a trip to Poland. To promote the sweepstakes, we created a Facebook tab centered around the mystical image of the Żubrøwka bison standing guard over a grove of the coveted grass that goes into every bottle of Zu. The copy set the scene for the mystery and adventure of a trip to Poland to visit the enchanting Bialowieźa forest.
BWW and SCVNGR reteam to challenge flavor aficionados.
After our massive success with the first partnership of SCVNGR and Buffalo Wild Wings, we couldn’t let the hype die down after basketball season wrapped up.
As the first official agency partner of location-based app SCVNGR, we were tasked with creating a new campaign to keep fans checking in and interacting with their B-Dubs locations even after the original basketball campaign closed. Enter the Flavor Fanatics Challenge, a mobile-based competition to find the biggest BWW sauce junkies.
Restaurant-goers downloaded SCVNGR, completed challenges, and were directed to our Flavor Fanatics microsite where they could check their standings on the leaderboard, play games, and discover more about BWW’s signature sauces.
The heavy hitters earned in-store rewards throughout the campaign, leading up to the grand prize of a huge LCD HDTV.
A look into BFG’s totally rad skate deck project.
When you think of skateboarding, an entire subculture springs to mind. Hairstyles, fashion, music and art have all been inspired by the sport. But first came the art even closer to the surface. Literally.
Skate deck art has been the face of the skate world since the beginning, and it was the inspiration behind the installation currently housed on the second floor of BFG Headquarters in Hilton Head.
Created entirely by in-house staff, the skate deck project began when BFG designers received a board and, in the spirit of skate culture, no rules. The results were varied, bold and way too cool to put your feet on.
Here’s a look at a few:
Everything came full circle for Senior Art Director Jeff Smith when he took a jigsaw to his board to create his “Bullz Eye” piece. Jeff says his inspiration was simple: an ongoing fascination with circles, both concentric and perfect. For Jeff, the depth of this affinity ranges from the significance of circles in scientific and mathematical applications to the work of one of his favorite contemporary artists, Kenneth Noland. “I wanted to keep it minimal in design and take away to create its uniqueness rather than adding to it,” he says.
BFG Vice President & Executive Creative Director Scott Seymour found his inspiration among his children’s favorite toys. Using acrylic materials, he created a graphic interpretation of the UglyDoll, Ice Bat. The character, which lives in an ice cave inside an icebox, hangs upside down and has the power to turn anything it touches into ice. Scott’s skate deck also includes a shout out to his two kids with their nicknames, Bay (Bailey) and Sky (Skyler), incorporated into the design.
Of all the skate decks, Art Director Richard Vetter’s looks the most like it’s been taken for a ride. And thrown. And kicked. And shot at. A former Marine, Richard used his military background for inspiration in creating a skate deck that looks like it’s “been through the war.” After torturing his board with a hammer and a drill, he added screws to resemble the side of a battle ship or tank and fused together a BFG camouflage pattern and a haunting image of a WWII vet. He named it “Whiskey Tango Foxtrot” and (hopefully) stopped throwing it around. We swear he’s not this violent with his other projects…
Art Director Josh Barrett revisited his days at the Savannah College of Art and Design for his skate deck-a Shepard Fairey homage inspired by the artist’s visit to the school. “He spent some time in Savannah and had a few seminars about his urban art. I printed a bunch of paper stickers and bombed Savannah,” Josh says. “The Omen,” he explains, is an homage to the perceived “omen” that guerilla art and graffiti have been given. “Plus,” he says, “how spooky is that image of Damien?”
BV wines launch an Ambassador Program to share brand heritage and products.
To generate awareness, trial and loyalty for BV wines, BFG created the Ambassador Program, a wine tasting and educational program. We brought BV Ambassadors to corporate happy hours, private clubs, upscale showcase events and charity events.
The BV Ambassadors lead consumers through a tasting of BV wines and shared the storied heritage of the brand. The results? BV’s awareness has gone from relatively flat to among the highest in its competitive set due to amazing word of mouth recommendations from the legion of wine enthusiasts who have been reached by our program.
10 Cane Rum brings Trinidadian rum-making into the 21st century.
10 Cane Rum was a relative newcomer to the rum scene, with only a few years of production under its belt. However, it has a unique brand story: each bottle of 10 Cane starts with 10 stalks of hand-harvested Trinidadian sugar cane, and a drop of old Trinidadian rum tops it off. We wanted to bring to life the juxtaposition of the new brand with the old heritage of Trinidadian rum in social media while focusing on cocktail mixology.
Lindemans celebrates the holidays with 25 days of gifting.
Lindemans’ Great Finds campaign extended into the holiday season with an advent calendar-inspired microsite based around 25 Days of Gifting. For this promotion, Lindemans partnered with Real Simple magazine to offer 25 chances to win some great gift finds—from wine accessories to travel gear to home products.
Beringer joins Michael Bublé to create the perfect evening.
Celebrated wine brand Beringer approached BFGi to do some concept work for a new partnership they were promoting with popular crooner Michael Bublé. The partnership required a microsite promoting a free exclusive song download from Beringer and Bublé.
BFGi did several conceptual designs for the microsite focusing on the idea of “the perfect evening,” which includes food, ambiance, and of course, a bottle of Beringer wine and music courtesy of Michael Bublé. Instead of a simple song download microsite, users could create their perfect evening and enjoy an immersive, interactive experience from Beringer and Bublé.
Lindemans & Travelocity send a lucky few on summer getaways.
Lindemans was looking not only to increase brand awareness, but also tap into consumers’ desires to flex their savvy as they uncover the next great finds. Whether it’s travel, dining, shopping, or simply living, consumers discovered the best of America’s little-known great finds.
The brand teamed up with Travelocity to hold a summer sweepstakes for a trip to five “great find” destinations, so BFGi created a fun interactive microsite for the promotion, complete with an interactive map guide to some great weekend getaways. The sweepstakes extended beyond web to mobile platforms with the integration of JAGTAG.
Advertising and content management on Twitter and Facebook coincided, which encouraged followers and fans to share their own great finds.
A best-selling Japanese tea comes to America.
Widely popular in Japan, Sokenbicha has finally come to the U.S. The blends of tea and botanicals are based on the ancient Five Elements Theory, which is all about achieving balance in the body by balancing the elements within.
BFGi took on the task of introducing Sokenbicha to an American audience through social media. Sokenbicha targeted those who would be most likely to advocate for the brand, like wellness bloggers. Using social media, we were able to speak their language and spread Sokenbicha’s message of holistic wellness.
Vio encourages sharing on Facebook.
With a new website launched and field marketing well under way, Coca-Cola’s new beverage, Vio, continued to grow its buzz through Facebook. BFGi developed interactive apps for Vio fans to play with. An engaging personality quiz encouraged users to “find their flavor”—one of Vio’s four flavors—and share it with their friends. In return, they received a Vio coupon. They could also use a “Share Vio” app to send virtual Vios to their friends and get a coupon for a real life Vio in exchange.
Lindemans discovers America’s great finds.
Although Lindemans was doing exciting seasonal promotions involving partners like Travelocity and Real Simple, there was still a need for a branded “Great Finds” site when the partner promotions weren’t running. BFGi designed a simple, elegant site for the campaign introducing the concept of “great finds” and highlighting Lindemans’ wines.
We also brought the Great Finds concept to Facebook and Twitter. With a combination of regular content, conversations with fans and an influencer strategy on Twitter, we were able to drive awareness about Lindemans among their target audience.
Pouring a hot cup of illy for the social media scene.
illy coffee has long been known as the standard in premium coffee, so when they approached BFGi to bring a new brand to the social space, we knew we had an impressive image to uphold. When the brand launched their line of illy issimo canned coffees to go, BFGi was charged with design, development, and content management of the new microsite and social properties.
Driving traffic through increased fan interaction, updated design, and online ads, we launched an informative and fun Facebook quiz where users could test their “Coffee IQ.” With ratings ranging from “Barista” to “Tea Drinker,” fans could share their score and a ranking badge on their profile to brag about their coffee knowledge. BFGi brought a new element of personality to the brand without alienating its core audience.
A natural, fermented soda strikes a chord with foodies.
In 2009, Coca-Cola introduced a new beverage named Cascal, an all-natural, fermented soda inspired by France. As a new brand, Cascal had some explaining to do. BFGi was charged with the task of bringing Cascal full-force into the beverage and digital world with a website and social media presence.
In its first few months on the market, Cascal was trying to learn who its true audience would be. BFG took to social media to help the brand do some listening. After several months, we had something. Cascal was resonating among foodies, who were finding interesting ways to pair the sodas with food. Those learnings were integrated into Cascal’s full marketing plan and gave us the insight we needed for solid influencer outreach and engaging content on Facebook, Twitter and Foodspotting.
BFGi gets the dirt on dirt with JCB.
Global construction equipment manufacturer JCB came to BFGi with a stale brand in need of some serious renovation for the launch of their new backhoe product. To promote it, they drove it across America from Tybee Island, GA to Santa Monica, CA in the aptly named “Backhoe Across America” tour to benefit Haiti. BFGi was approached to rebrand all of their social properties to promote the new product and the tour.
Focusing on the human element of a company that creates massive machinery was key in creating a personality for JCB. With rich imagery that brought the end result of construction to the forefront, BFGi brought out the human voice in the brand in a unified front across all social media—from an interactive Facebook map following the backhoe tour to blog, Twitter and YouTube skins.
New Zealand’s top wine celebrates its 25th birthday.
The pride of the New Zealand wine scene, Cloudy Bay is celebrating 25 years of making the best darn Sauvignon Blanc to come from the region. Cloudy Bay’s Sauvignon Blanc singlehandedly made a name for New Zealand in the wine world, so the brand needed a celebration worthy of this achievement. BFGi took on the challenge of creating a digital piece for the celebration.
BFGi designed a custom tab on Facebook to showcase 25 reasons to love Cloudy Bay, one for each year. Users navigated through a beautiful Cloudy Bay vineyard landscape to discover each of these reasons. Additionally, they could enter an anniversary sweepstakes to win a 5-day trip for two to New Zealand’s Marlborough region, the home of Cloudy Bay. We also created an interactive scrapbook displaying quotes about the wine from well-known figures in the wine community as a birthday tribute to the brand.
An innovative tool for SAT prep speaks to teens on their terms.
Studying for the SAT is universally loathed by students, parents, and teachers alike. SAT Remix is a program that aims to make it a little easier on everyone involved by serving up mobile musical vocab lessons—with a side of increased test scores. With daily vocabulary lessons set to music and sent to your phone, SAT Remix promises easier retention and fewer study struggles in just minutes a day.
Since SAT Remix’s primary purpose is to reach teens where they spend most of their time—online and on their phones—it was only appropriate to take advantage of social media to talk to the core audience. Focused on creating an approachable look and personality to engage students, BFGi designed the start-up brand’s website and its social media presence, along with a fun animated video to introduce the innovative program.
The Polish vodka celebrates the birthday of its musical namesake.
When Chopin Vodka came to us with their plan to send a 7-foot-tall bottle of vodka to star-studded parties across the country, we couldn’t possibly resist being involved. The Polish potato vodka brand was celebrating the would-be 200th birthday of its namesake, classical composer Frederic Chopin. A special, 200-liter, 200th anniversary bottle was hand-blown for the occasion.
We took to Facebook with a custom tab where fans could follow the bottle on its cross-country journey. Fans could also view photos from each stop and get information on how to meet up with the bottle. At the end of the bottle’s journey, the bottle was auctioned off for charity after being emblazoned with dozens of celeb signatures. Additionally, a series of fun profile pics took the giant bottle on vacation to various tall tourist destinations across the globe to promote the tour.
Desktop broadcasting makes a splash in the tech scene.
Desktop broadcasting system dCast approached BFGi for a complete rebranding from the ground up as they relaunched the brand. First, we completely redesigned the desktop player itself, an Adobe AIR application. Focusing on creating a new style that was still user-friendly and functionally familiar, we built a new player that could be customized for clients like Cartoon Network.
dCast’s purpose is to deliver brand content directly from a brand’s channel to the user’s desktop, whether it’s news stories, shows, blog updates, Tweets, or other exclusive content. We created a video explaining the tricky concept of desktop broadcasting and a microsite on which the video would live. A website concept was also designed to bring the brand to life.
Designing a digital hub for a print publication.
Savannah’s bi-monthly powerhouse periodical, South Magazine, has been winning awards for painting Southern life in a new light since 2006. Since the magazine itself boasts bold, modern design with a little Southern flair, BFGi had to bring this nouveau Southern sensibility to the brand’s new website, a hub and one-stop-shop for everything South.
The design wasn’t the only focus of this project. Content was king—using a Wordpress base to make content management easy, South‘s editorial team can easily update the site constantly with every piece they publish. The massive amount of content meant that extra attention had to be paid to ease of use, legibility, and overall functionality.
Coca-Cola’s new carbonated fruit and dairy drink takes on NYC.
When Coca-Cola needed to test-market their newest beverage to a young, NYC audience, they turned to BFGi. Presented with the challenge of creating a buzz for a fruit-flavored, carbonated, low-fat milk drink amid internet skepticism, we capitalized on the mystery of the unfamiliar beverage via social media.
Using Twitter and Facebook to reach out, we encouraged fans to express their thoughts on what Vio “kinda tastes like”—anything from “a birthday party for a polar bear” to “laughing ‘til it hurts.” Participants at tasting events around NYC were also filmed speaking their minds and the videos were uploaded via YouTube. With all of the social components integrated with a shiny new website, the buzz surrounding the campaign grew exponentially and demand exploded.
Bringing some fresh flavor to a classic vintage.
In these brand website concepts for Lapostolle, BFGi’s objective was to maintain Lapostolle’s classic brand identity while updating it with modern, clean design. These designs managed to appeal to a younger target audience without alienating the older set of Lapostolle’s consumer base.
Gold Peak Tea reclaims the simple life during tough times.
The focus of this conceptual campaign for Coca-Cola’s Gold Peak Tea was “reclaiming simple everyday pleasures.” Poised to gain ground in the highly competitive tea market, Gold Peak needed to increase brand awareness, drive trial, and build brand advocacy.
Conceived during the peak of the economic recession, this campaign concept tapped into the need for people to save money but still make the most out of everyday life. These everyday pleasures include reconnecting with friends and family and creating quality moments by doing easy, free activities like planting a tree, having a picnic, or stargazing.
We strategized far beyond the brand website, proposing other elements like a “what to do” activity suggestion widget, a digital consumer-generated recipe book, celebrity chef involvement, and more.
The CDC and NACCHO envision a healthier nation.
The Center for Disease Control and the National Association of City and County Health Officials noticed a big problem: we spend trillions of dollars on healthcare every year, yet we’re ranked among the unhealthiest nations in the world—and most of our health problems are 100% preventable.
The system is broken: we treat disease instead of preventing it with education and awareness. The CDC and NACCHO created the Alliance to Make US Healthiest, an organization focused on making the US the healthiest nation in a healthier world, and they recruited BFGi to get the message out.
The website kicked off the launch of the organization with an engaging animated video explaining the problem and initiating a call to action. The purpose of the website was to educate and encourage both the general public and health officials to sign a pledge to do their part to make us the healthiest nation.
Six Flags parking lot races feed kids’ need for speed.
Big-time racing hit the small tracks in Six Flags’ parking lots around the country. Kids grabbed the wheel of a mini NHRA car and put the pedal to the medal for a chance to win their own set of wheels!
Mars creates healthier snacks for a healthier generation.
GenMax was the result of Mars’ commitment to create a healthier alternative to their popular snacks, such as Snickers, M&Ms, and Twix. Mars was among the first companies to join the Alliance for a Healthier Generation, a joint initiative of the Clinton Foundation and the American Heart Association.
GenMax products were first sold only in school vending machines in two test market cities, so BFGi’s primary goal was to market to teenagers. We created custom, localized content for each market and held fun local events run by BFG’s Fieldworks agents.
The Make Your Mark contest encouraged teens to submit their stories of community involvement to the GenMax website. The winner and their school received funding, and BMX superstar Dennis Enarson appeared at a rally at their school bearing GenMax-branded BMX gear.
Coke gives football fans a chance to get in the action.
When we want you to get in the game we mean it — tickets and everything. Coke gave Tampa Bay fans a chance to get in the gridiron action with the Bucs.
Pickwick and BFG make the perfect direct mail match.
BFG knew that appealing to the good taste of restaurant buyers would earn Pickwick’s premium teas a place on their menu. By creating personalized direct mail pieces, each buyer’s experience was able to communicate at the same unique, high quality level as Pickwick themselves.
PBR steps into the underground world of Roller Derby.
All across America a select group of women are leading double lives. By day they teach, wait tables, take care of kids and sell real estate. But as night falls, these young women transform into fierce competitors in a grassroots revival of Roller Derby.
For a brand like Pabst Blue Ribbon who is adept at finding a place inside authentic and underground culture, Roller Derby looked like the perfect opportunity. In August at RollerCon 2005 in Las Vegas-the first Women’s Roller Derby Conference of its kind-BFG helped PBR establish a presence by hosting the kickoff dinner, scrimmages, training seminars, a scavenger hunt with prizes and nightly punk rock parties at the Double Down Saloon.
As we look ahead BFG will be working to further develop Pabst’s relationship with the Roller Derby world. Plans include “The PBR Cup” to help unify what is presently a disjointed amalgam of teams and leagues. Also underway, a “Wheels on Wheels” mobile marketing program where Pabst Roller Girls barnstorm the country for 16 weeks.
Already National Public Radio, Sundance Channel and several newspapers have picked up the Roller Derby revival story. With PBR’s help, this fledgling sport has a real chance of catching on in a big way. Who knows - someday soon these adventurous women may even be able to quit their day jobs.
Coke and Buick have this championship in the bag.
Coke and Buick called consumers to “Get on the Road to Refreshment” for their Players’ Championship sponsorship. BFG helped to get the message out and link the promotion to sweepstakes.
Coke keeps hard workers well hydrated.
When you’re picking up tools at Home Depot you may need a little reminder to keep hydrated while on the job. The right tool for thirst is just pocket change away. Our mission was to remind passers-by of just that.
Coke reminds us that sometimes the original is the best.
Coke grabbed attention to their flagship brand with a little help from BFG. We delivered retail graphics with real stopping power.
Coke updates look of customer call center to help spread the word.
Who do you call when your order is wrong? Good Answer. Coke’s customer call center and reporting arm needed a fresh look and to get the word out about their services. “It starts with Hello” and ended with a thank you to BFG.
Coke’s innovative packaging appeals to those who want to share.
How does one carry drinks for 6 in one hand? The Fridge Pouch of course. Coke wanted the look of its new beverage carriers to stand out, and BFG made it happen.
Coke hits a grand slam thanks to fan appreciation.
Coke’s Fan Frenzy fan appreciation platform showcased our refreshing thinking on how to make the most of an NCAA affiliation. The result? FANdemonium.
BFG overhauls Coke’s twin pack packaging.
Sometimes less is more, but in this instance more is definitely more. Coke’s new packaging option of the 100oz. twin pack needed to grab a little attention in the aisles, so BFG offered some looks that did all the heavy lifting.
Captain Morgan offers VIP party access to participants who can Catch the Captain.
Captain Morgan’s Catch the Captain hijacked high-profile festivals across the country to challenge 21-and-older consumers in an adult scavenger hunt. Using The Captain’s Party Map, consumers raced around festivals at breakneck speeds searching for The Captain and accumulating points. Winners were treated to VIP access at exclusive invitation-only private parties held after each event where a lucky few qualified for the grand prize — a trip to the greatest party on the planet.
Consumers voted online at captainmorgan.com for their favorite party destination - Carnival in Rio - driving huge web traffic and recruiting “Captain’s Crew” members in droves.
T.G.I. Friday’s Blenders are perfect for any occasion.
T.G.I. Friday’s wanted to reach female consumers during male-dominated occasions. BFG delivered results that had customers saying “Another round for the Ladies.”
Zwack proves it is Most Good in a campaign launched by BFG.
The Challenge: Inspire trial and affinity for Zwack Liqueur, the official shot of Hungary, in a highly-competitive shot market.
The Strategy: Demonstrate the Hungarian passion for their country’s most adored export via an unmistakably authentic voice.
The Solution: Zwack is Most Good. Celebrate the foreign nature and authenticity of the brand by bringing Zwack straight to the people - unedited, unpolished, and entirely unforgettable.
During the city-wide sampling campaign, key accounts in the Buffalo market were designated as official Zwack Embassies and hosted sampling events.
Each event featured a unique bit of bar theater centered on beautiful sampling models (Zwomen) arriving by limo and delivering the product under lock and key. The events were supported by the multi-faceted multimedia campaign Zwack is Most Good concept for 6 months.
The Results: Diageo’s follow-up research indicated that consumers saw the brand as “intriguing cool and adventurous” and showed that consumers had a high purchase interest in the brand. Zwack also scored higher than many leading shot brands including Jose Cuervo® Gold and Goldschlager® when consumers were asked if they would order it in the future.
BFG launched Captain Morgan’s Tattoo rum with a bar experience like no other.
For the launch of Tattoo, a high-proof rum that you can enjoy straight, BFG kicked it up a notch with “Tattoo Your Night.” We leveraged the concept with design elements that underscored the brand’s inherent rebellious edge. Elements included a uniquely constructed bottle glorifier, 3-D table tents and glow-in-the-dark counters.
BFG also designed a Tattoo Bar - a separate bar within a bar to sell tattoos. It included “personality tattoos” where consumers picked a temporary tattoo that gave them insight into their personality.
BFG also created the world’s first “zero footprint” shot dispenser. Bars could affix the dispenser to their walls giving the brand visibility without compromising counter space.
Red Bull and Stoli prove that two is always better than one.
BFG was approached by Stolichnaya to produce a signature drink that could turn it into a weekend ritual. With the help of some haute artwork, Red Bull + Stoli gave partiers a kick in the glass.
Smirnoff challenges fans to take the Twisted Challenge.
We knew that the new citrus twist’s flavor could K.O. the industry leaders so we threw down the gloves and let the taste do the talking.
Smirnoff offers outdoor concerts with a twist.
40 major markets. 170 artists. Over 4 million “twisted” consumers and one unforgettable summer. That’s Smirnoff’s “Summer of Live!”
Implemented and executed by BFG and produced by Clear Channel Communications, “Summer of Live” treated 21-and-older consumers to the hottest outdoor summertime concert series…with a twist. Featured artists included Pearl Jam, Dave Matthews Band, Red Hot Chili Peppers, Aerosmith and many others.
Concert-goers were invited inside the private Lounge to experience an unforgettable immersion in the brand with ice bars, plasma TVs and “Twisted” sampling models offering new cocktails with Smirnoff Red and Smirnoff Twist Flavors. To commemorate their evening of song and samples, visitors were entered into the $3 million prize package sweepstakes and danced away with a “Summer of Live”’ music CD and a framed photo of themselves “on-stage”’ in front of thousands of adoring fans.
Smirnoff claims the throne as king of the mountain.
Hitting the slopes and shredding the competition was a breeze for Smirnoff Twisted with the help of BFG. Our signature drink cards paired with famous snowboarders got the “Twisted” word out in a big way.
Smirnoff partners with Bond, James Bond, for the release of 007 Tomorrow Never Dies.
What do you get when you unite the world’s most famous secret agent with the world’s most famous vodka? Add a dash of intrigue, some great prizes, shake well and you have the recipe for the perfect promotion.
BFG negotiated and managed a partnership between Smirnoff Vodka and MGM Studios to present Smirnoff’s Shaken Not Stirred Adventure on- and off-premise programs designed to coincide with the release of 007 Tomorrow Never Dies.
Incorporating BFG-developed thematic point-of-sale materials, a vacation sweepstakes, signature martini recipes, a trade ad campaign and sweepstakes targeting bartenders, the Shaken Not Stirred Adventure utilized dramatic graphic design elements to deliver a thrilling impact. Each program component worked together synergistically to build sales, increase brand recognition and associate two great names in consumer’s minds - James Bond and Smirnoff Vodka.
Red Stripe parties down with fans.
Nothing says “buddies for life” like a bucket of beers. And nothing says “another-round of Red Stripes” like a branded bucket with a diver down flag.
Stripes gone? Raise the flag and another round is on the way.
A sweepstakes offered consumers a chance to take the party (of 5 friends) to the island origin of their favorite beer.
Naughty Bird TV brings the risque to parties.
To raise awareness of Parrot Bay flavored rums, BFG did more than just provide consumers with free samples of the brand-we gave them the experience of a lifetime. Naughty Bird TV camera crews crashed the hottest party scenes and immersed consumers in the colorful and flirtatious Parrot Bay personality: taking a great party and turning it into an unforgettable wild event. Naughty Bird TV brought the lights and camera to capture all the action as consumers let their wild sides come out to play.
Consumers were asked questions ranging from the risque to the downright naughty and kept the party at a frenzied level of breathless excitement. Naughty Bird TV was a record-breaking sampling event and a monumental success, creating an unprecedented buzz that keeps Parrot Bay on the minds and lips of consumers.
Godiva indulges its charitable side.
Going chocolate for charity. Sound interesting? Well interesting doesn’t begin to cover the unprecedented decadence surrounding Godiva Liqueur’s Go Chocolate for Charity event with Louis Licari Salons to benefit the Women’s Step-Up network.
BFG transformed the Louis Licari salons in New York and LA into indulgent oases with sumptuous Godiva chocolates, sinful Godiva liqueur cocktails and star-studded guest lists. Clients who flavored their hair in one of Godiva’s chocolate-inspired colors — Velvety Dark Chocolate, Rich Chocolate Cream, Decadent Chocolate Cappuccino or Marvelous White Chocolate-were also helping the Women’s Step Up Network. For every Godiva-inspired hair treatment, $50 was donated to the charity.
The salons were decked out with POS elements that highlighted Godiva’s menu of services, offered consumers information about the Women’s Step Up Network, as well as some fun tips on flirting and how to be a diva.
The overwhelming response to the Go Chocolate for Charity event far exceeded expectations, resulting in a substantial donation for the Women’s Step Up Network.
BFG and Diageo Spirits join forces to create an innovative seasonal display.
BFG developed, designed and executed a flexible, interchangeable and high-profile retail merchandising program for all of Diageo’s Spirits brands. BFG’s concept provided key mass retailers across the country with semi-permanent merchandising display units that gave retailers turnkey displays with the option of customizing per market and per store.
The program launched in November 2004 to capitalize on the key holiday sales period. Orders from national accounts for the mass merchandising display system far exceeded expectations.
Jose Cuervo’s Pipe Invitational brings in snowboarders from around the nation.
For the hottest name in tequila, BFG developed and managed the biggest big air competition in snowboarding - the Cuervo Pipe Invitational.
Held at Big Bear Mountain Resort, the Cuervo Pipe featured days and nights full of gravity-defying boarding competitions, live performances and lots of mixing and mingling events. BFG caught big airtime with totally maxed-out TV coverage on Fox Sports.
BFG promoted the Cuervo Pipe Invitational through a partnership with Details magazine and presence at popular ski resorts. When all was said and done Cuervo was definitely the new king of the mountain.
Coruba Rum transports fans to a Jamaican paradise.
To create an authentic Jamaican experience for Coruba to share with its consumers, we rallied a fleet of rasta-style microbuses and brought reggae sounds to bar patios and outdoor stages across the country.
A travel sweepstakes and authentic hand-painted signage made sure the excitement arrived ahead of the tour and stayed around long after.
Captain Morgan knows how to Captain any holiday.
Rather than simply attempt to drive sales with themed programs for holidays throughout the year, the Captain’s holiday party efforts worked together into a single “Get the Party Started” theme ownable only to the ultimate party brand.
Hilton Head Regional Healthcare gets a makeover.
HHRH was in need of a new identity and a reintroduction to the Lowcountry. With a focus on the importance of community and the hospital’s place in it, BFG helped to educate residents on the range of services offered by HHRH.
After a complete restructuring and re-branding of Hilton Head Regional Healthcare, our Voice of the Community campaign served as an extension of the network’s capabilities and each subsequent piece of communication helps to further establish HHRH as an important trusted and active member of the Lowcountry.
Century 21 knocked another one out of the park.
BFG helped Century 21 keep their commanding lead in the realty game by activating a Major League Baseball sponsorship. We created a strong association with the sport through The Century 21 Home Run Derby, a national sweepstakes.
But we didn’t stop there. We also put baseball’s legendary Iron Man Cal Ripken Jr. to work for Century 21 with print, personal appearances and his own version of the Home Run Derby for kids aged 12 and under.
Overall, the campaign earned Century 21 a whopping 423 million consumer impressions, numbers that put us in the big leagues.
Century 21 brought racing fans to events and online to win big.
BFG and Century 21 revved consumer engines with the chance to win a new house and a new car for the garage! National Hot Rod Association fans lost no time at all getting in on the action at events and online.
Century 21 lets consumers experience the future.
To position Century 21 as the real estate company for the new millennium, BFG created an interactive “open house” for America’s favorite family of the future, the Jetsons. We designed and built a full-scale replica of the Jetsons abode and took it on the road in an expandable eighteen-wheeler.
Consumers got to interact with Jetsons characters, experience futuristic conveniences and take a supersonic 3-D tour of the neighborhood in a flying car. Participants could also use touch-screen kiosks to enter The Drive Into the Future Sweepstakes.
The demand for the interactive exhibit grew so strong that BFG spent an unprecedented two years on the road supporting it. The Open House generated millions of media impressions and gave hundreds of thousands of visitors a Century 21 experience in full color.
Star Island Eco-Destination Resort encourages visitors to go green.
Thanks to clean design, pristine presentation and a clear message, Star Island Eco-Destination Resort saw more people go green on holiday.
Trade shows bearing our special blend of magic.
Harry Potter’s magical world was brought to life through a multitude of interactive opportunities, a shining retail presence and a pinch of contagious excitement-just the recipe to brew up a potion for magical sales.
Harry Potter invites fans to the TriWizard Tournament.
BFG was challenged to translate the frenzied enthusiasm for the movie Harry Potter and the Goblet of Fire into retail sales for Warner Bros.’ retail partners and licensees around the world.
Our strategy was to provide retailers with a comprehensive selection of products supported by Retail Promotion Materials featuring in-store events and activities, merchandising displays, exclusive signage premiums and customized online activities.
The Solution: The Goblet of Fire Global Retail Promotions Event brought the movie to life with thematics that mirrored the Goblet of Fire storyline. Kids of all ages stepped into the action to test their Quidditch Skills, to solve the challenges of the TriWizard Tournament and to dance away the afternoon at the Yule Ball.
The Results: Global retail sales surrounding the release of Harry Potter and the Goblet of Fire (the #1 movie in the World for 2005) exceeded $3.5 Billion. Retailers and licensee partners from Australia, Japan, United Kingdom, North America and throughout Asia packed the aisles by hosting BFG’s Goblet of Fire events that engaged kids and parents alike in the spellbinding world of Harry Potter. BFG’s ongoing relationship with the Harry Potter franchise continues to build upon the brand’s buzz and retail sales success.
Fans lined up to enter the Ministry of Magic.
Armed with strategic design and enchanting promotions, Harry Potter carried a dominating retail presence inspiring consumers to get involved in his magical world.
Take a break and take it easy with Malibu.
Our “Seriously Easy Going” attitude was the perfect match for educating consumers on Malibu’s seriously easy going position.
Malibu Break Away provided the opportunity to ditch your cellphone, lose the watch, grab a beer and embrace life a little less seriously. Just what the doctor ordered.
BFG helps spread the word on good vibrations.
Rockin’ posters with attitude and a creative flare won independent rock bands the recognition and publicity they deserve. Rock on.
Malibu’s Showerpalooza tour invites you to sing your heart out.
Our challenge was to take Malibu’s Seriously Easy Going theme and turn it into an event that would leave an indelible impression.
After some considerable brainstorming, BFG created the Malibu Showerpalooza Tour-A high tech recording booth in a low-tech outdoor shower-that toured bars all across the country. Consumers jumped in by the hundreds at each event and had a fun time singing their hearts out in the shower- Caribbean karaoke style.
The Showerpalooza booth came with an interactive library of hit songs, a state-of-the-art audio and video deck and a “Shower-Cam” so that everyone could be in on the fun. When performers came out of their “shower” they were given a souvenir Video CD of their performance to take home so they could relive their Malibu Seriously Easy Going Experience again and again.
Showerpalooza, managed by BFG Fieldworks, hit the road in branded vans and played 268 tour dates nationwide. Blowout PR included Fabrice Morvan, half of the lip-synching duo Milli Vanilli, serving as host. Needless to say, we generated tons of TV radio and print coverage for the brand with this one.
1 shot, 2 shots, or 3?
Increase the market share for Goldschlager Rumple Minze® and Black Haus-three shot brands owned by Diageo - the world’s largest spirits company that owns the brand leader in nearly every other spirits category.
Establish permanent high-visibility presence on the back bar that leverages the popularity of high-energy brands.
Make It Interesting: a multi-faceted, multi-platform promotion took the success of each of the brands and parleyed it into one big hit with target consumers. Working with a manufacturer, BFG designed and developed the world’s first multi-brand shot machine that included custom slots for three bottles - two being Cuervo® and Captain Morgan Tattoo™ with the third open for one of the three target brands. The shot machine, supported by the comprehensive sell-in strategy POS and a massive sampling consumer engagement effort, dispensed ice-cold shots that were sure to shake things up.
In data taken from over 600+ accounts across the U.S. brand sales increased anywhere from 20% to over 100%. Jose Cuervo sales increased 20%, Goldschlager 25%, Rumple Minze 35%, Black Haus 40%, and Captain Morgan Tattoo an incredible 22%.
BFG’s creative juices harnessed into identity for our clients.
There are two necessities in the business world:
2. A good logo to go with your name
We didn’t brew the coffee-the intern did-but we did create one-of-a-kind designs for our clients that illustrated their personality, enabled them to stand out and reel in the publicity.
The Black Eyed Peas kills it again in-concert.
Not just anybody can deliver a band like Black Eyed Peas and a packed house at a place like Crobar, but big bands and giant shows are our bread and butter. It never gets old and it never stops being a blast for the fans or for us.
DirecTV sides with the public on their cable frustrations.
With complaints mounting against Charter Cable, customers needed a place to vent and feel heard-the direct result was DirecTV’s shining heroism, widespread publicity and capitalized competitive edge.
BFG gives Superman Returns merchandise super-human powers.
While the world eagerly awaited the Return of Superman, dynamic retail environments ensured new products would fly off the shelves.
Captain Morgan gets involved in politics.
BFG put Captain Morgan at the front of the 2004 political debate - albeit with a slightly less political approach. For the grassroots “Party without the Politics” campaign, BFG leveraged all of the tools of a political campaign- except for the politics part. First, BFG unified Americans through partying by creating “Americans for a Better Party,” a passionate group of Captain Morgan adorers. www.americans4abetterparty.org
BFG employed a comprehensive range of tactics to promote the campaign, including localized themed events, large-scale media events, advertising and guerilla marketing tactics. Additionally, over 1000 “rallies” were held across the country.
BFG also created “Political-Free Zones” where invited guests and members of the press could party (without the politics). These areas offered quiet respite with one condition: Talk about politics and you have to make a donation to the Party’s After Party Fund.
VH-1, Rock & Roll Hall of Fame and Baileys.
Baileys “In Tune” is a series of quarterly specials that focus on the playful relationship between current pop idols and the legendary musicians who inspired them. Each one-hour episode features lighthearted conversations, interviews and live performances.
The excitement around the show - supported by Baileys merchandising at retail and in restaurants from coast to coast - helped Baileys maintain record year-round growth and strengthen its position as the world’s #1 liqueur.
BFG Skins show we’ve got personality.
Our employees’ creativity never ceases to amaze us. That’s why we developed BFG Skins - a project that calls on our talented roster of Art Directors and Graphic Designers to create custom themes ranging from 8-bit kitsch (Senior Art Director Kohei Hirota’s Mario Brothers and Pacman patterns) to whimsical (Graphic Designer Meghann Kettler’s creepy-crawly bug backdrop).
It’s not only a means of showing off our team’s diverse talents, but it’s also another way we keep our online home fresh.