Strategically grounded. Creatively driven.
Discover the difference.
Coruba Rum transports fans to a Jamaican paradise.
To create an authentic Jamaican experience for Coruba to share with its consumers, we rallied a fleet of rasta-style microbuses and brought reggae sounds to bar patios and outdoor stages across the country.
A travel sweepstakes and authentic hand-painted signage made sure the excitement arrived ahead of the tour and stayed around long after.