dCast

Desktop broadcasting system dCast approached BFGi for a complete rebranding from the ground up as they relaunched the brand. First, we completely redesigned the desktop player itself, an Adobe AIR application. Focusing on creating a new style that was still user-friendly and functionally familiar, we built a new player that could be customized for clients like Cartoon Network.

dCast’s purpose is to deliver brand content directly from a brand’s channel to the user’s desktop, whether it’s news stories, shows, blog updates, Tweets, or other exclusive content. We created a video explaining the tricky concept of desktop broadcasting and a microsite on which the video would live. A website concept was also designed to bring the brand to life.