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Harry Potter invites fans to the TriWizard Tournament.
BFG was challenged to translate the frenzied enthusiasm for the movie Harry Potter and the Goblet of Fire into retail sales for Warner Bros.’ retail partners and licensees around the world.
Our strategy was to provide retailers with a comprehensive selection of products supported by Retail Promotion Materials featuring in-store events and activities, merchandising displays, exclusive signage premiums and customized online activities.
The Solution: The Goblet of Fire Global Retail Promotions Event brought the movie to life with thematics that mirrored the Goblet of Fire storyline. Kids of all ages stepped into the action to test their Quidditch Skills, to solve the challenges of the TriWizard Tournament and to dance away the afternoon at the Yule Ball.
The Results: Global retail sales surrounding the release of Harry Potter and the Goblet of Fire (the #1 movie in the World for 2005) exceeded $3.5 Billion. Retailers and licensee partners from Australia, Japan, United Kingdom, North America and throughout Asia packed the aisles by hosting BFG’s Goblet of Fire events that engaged kids and parents alike in the spellbinding world of Harry Potter. BFG’s ongoing relationship with the Harry Potter franchise continues to build upon the brand’s buzz and retail sales success.