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The CDC and NACCHO envision a healthier nation.
The Center for Disease Control and the National Association of City and County Health Officials noticed a big problem: we spend trillions of dollars on healthcare every year, yet we’re ranked among the unhealthiest nations in the world—and most of our health problems are 100% preventable.
The system is broken: we treat disease instead of preventing it with education and awareness. The CDC and NACCHO created the Alliance to Make US Healthiest, an organization focused on making the US the healthiest nation in a healthier world, and they recruited BFGi to get the message out.
The website kicked off the launch of the organization with an engaging animated video explaining the problem and initiating a call to action. The purpose of the website was to educate and encourage both the general public and health officials to sign a pledge to do their part to make us the healthiest nation.