Hocus Pocus & Potter Fan-Focused

The magic of the Harry Potter franchise comes to life.

Magical, mystical and a treat for all ages, the Harry Potter brand allows BFG to connect a rabid global fan base to the magical universe they crave.

We created themed web programs, promotional materials, merchandise and 360˚ retail programs to extend the franchise’s magic into the real world. Whether it was in-store signage or an online activity we ensured that each project captured the essence of the wonderful Wizarding World of Harry Potter.