Strategically grounded. Creatively driven.
Discover the difference.
BFG’s Innovation Lab thrives on innovation and reinvention.
When launching or developing a new product you’ve got to put forward the best you can, and that’s where BFG’s Innovation Lab comes in. Whether it’s a new look, flavor or message, the Lab thrives on innovation and reinvention. And BFG ensures that vitality and originality come through in every project, from new product launches to package design to brand development. Current and past Innovation Lab projects range from celebrity-endorsed liquor to ever-evolving classic brands.