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Lindemans discovers America’s great finds.
Although Lindemans was doing exciting seasonal promotions involving partners like Travelocity and Real Simple, there was still a need for a branded “Great Finds” site when the partner promotions weren’t running. BFGi designed a simple, elegant site for the campaign introducing the concept of “great finds” and highlighting Lindemans’ wines.
We also brought the Great Finds concept to Facebook and Twitter. With a combination of regular content, conversations with fans and an influencer strategy on Twitter, we were able to drive awareness about Lindemans among their target audience.