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A best-selling Japanese tea comes to America.
Widely popular in Japan, Sokenbicha has finally come to the U.S. The blends of tea and botanicals are based on the ancient Five Elements Theory, which is all about achieving balance in the body by balancing the elements within.
BFGi took on the task of introducing Sokenbicha to an American audience through social media. Sokenbicha targeted those who would be most likely to advocate for the brand, like wellness bloggers. Using social media, we were able to speak their language and spread Sokenbicha’s message of holistic wellness.