Subway

SCVNGR and Subway unite to promote The Green Lantern.

Continuing to build our relationship as SCVNGR’s agency partner, BFG helmed another SCVNGR-based promotion for Subway and Warner Brothers’ summer movie The Green Lantern. Using smartphones, Subway patrons would participate in Green Lantern- and Subway-themed SCVNGR challenges in order to accumulate points and win rewards.

Rewards included in-restaurant prizes, as well as Green Lantern movie and premiere tickets, and exclusive content. A microsite functioned as a leaderboard, a spot to check out the challenges and rules, and an overall hub for the promotion.