The Beat Goes On… the Road

They say there’s no such thing as a free lunch, but as always, BFG flipped convention on its head. We took the soul of the South on the road to introduce Memphis Beat to a new audience and pump up viewership for the season premiere.

BFG created an experiential tour that included giving out Memphis Beat DVDs and the flavor of Memphis eats (BBQ of course) in select cities across the country. In addition, we showcased the soulful sounds of a down-home choir to give everyone a full-on Tennessee taste of the new TBS crime series.