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Vio encourages sharing on Facebook.
With a new website launched and field marketing well under way, Coca-Cola’s new beverage, Vio, continued to grow its buzz through Facebook. BFGi developed interactive apps for Vio fans to play with. An engaging personality quiz encouraged users to “find their flavor”—one of Vio’s four flavors—and share it with their friends. In return, they received a Vio coupon. They could also use a “Share Vio” app to send virtual Vios to their friends and get a coupon for a real life Vio in exchange.