WB Dark Knight – Knight’s Out

The anticipation for Christopher Nolan’s Batman film, The Dark Knight, was nothing short of intense.

So, our challenge to create stunning retail elements to live up to the hype was met head on.

This included the creation of exclusive custom elements for key retailers like Toys R Us and Target that showcased the film’s dark hero, sinister Joker and, of course, all those cool gadgets.

An arresting billboard at the Toys R Us flagship store in Times Square, critical acclaim, and millions in retail merchandise sales later rounded out the success of the film.

And, oh yeah, it also turned out to be the 10^th highest grossing film of all time netting over $1 billion in revenue worldwide.