Strategically grounded. Creatively driven.
Discover the difference.
Wendy’s helps you rise and shine with its Random Acts of Breakfast.
Random Acts of Breakfast was our idea of a grassroots campaign designed to generate buzz about Wendy’s new breakfast menu. Armed with college-musician-wanted styled flyers, our breakfast street teams hit the streets and canvassed business and bar districts in search of folks who needed a breakfast pick me up. It might have even made the world a friendlier place. We like to think so.