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BFG uses a mystical legend to promote a very real sweepstakes.
In this concept for Zu Vodka, we married the story of Żubrøwka’s legendary bison grass with a sweepstakes for a trip to Poland. To promote the sweepstakes, we created a Facebook tab centered around the mystical image of the Żubrøwka bison standing guard over a grove of the coveted grass that goes into every bottle of Zu. The copy set the scene for the mystery and adventure of a trip to Poland to visit the enchanting Bialowieźa forest.